Bread on the Rise !
It doesn't seem like 5 mins ago that we announced the exciting news that we were joining as sponsors to Tiptree World Bread Awards with Brook Food . The closing date on Sunday 31 August saw entries up by a fabulous 20%, proving we are still a nation of dough lovers!
Over 70 judges will make their way to Westminster Cathedral in tomorrow to smell, squeeze and taste hundreds of loaves, ranging from sourdough, to fruit bread to speciality loaves. The Gluten Free category entries are up 100% and the new Home Baker Sourdough category has also been hugely popular.
The overall winner will receive £1000, plus fabulous KitchenAid goodies worth £1200. The winner will also be featured in an extensive national PR campaign following the Awards in October.
Launched in 2013, the awards are open to professional bakers and home-bakers, old and young, and seek to celebrate the rise and rise of the British passion for bread. We buy an astonishing 12 million loaves every day, and more than half the population baked their own bread last year.
Peter Cook was the winner in 2014; his Ciabatta beat off competition from hundreds of loaves sent in from around the United Kingdom to take the title.
With a really exciting judging panel of bread industry experts, tomorrow is going to be a really exciting day. We'd like to wish everyone who has entered the very best of luck - We can't wait to get involved and sample your breads !