Our take on 2021 Bakery Trends

We spoke to Simon Lawton-Hayes our Bakery Technical Specialist about his take on trends and why the Polin Multidrop is an ideal machine to consider now and at any time to handle product versatility.

Simon has over 30 years of experience in the Baking industry which has varied from large scale manufacturing, development of products to writing and delivering retail training programs. He has a wide range of skills that vary from baking his own products to researching into other projects, recipe and ingredients development and bakery products.

Over the past year people have started to look at their eating habits differently, trying to be healthier and putting the right things in their body, this is mostly due to the pandemic. Due to COVID 19, there has been a climax in the need to purchase food that is free of additives and artificial ingredients. Food that fuels their bodies while supports a healthy lifestyle, also boosting their immune systems.

It’s been shown that even though trying to eat healthier during this time has risen, the statistics for comfort foods have followed this rise. With consumers more stressed than before, people are turning to food & drink to indulge. According to Datassential – COVID-19 One Table Operator Report, May 2020

26% are eating "comfort" foods
16% are stress eating 
16% are drinking alcohol
15% are eating indulgent foods

With this in mind, what could be better than getting some of your nutrients as well as having one of your treats?

“With health and immunity being the top priority for most consumers in this current climate, the Polin Multidrop depositor offers the capacity to add superfood inclusions to your products like blueberries, flaxseeds and oats for example, to offer tempting indulgent treats with a healthy twist. The machine is versatile, quick and portions equally to minimise waste and maximise profit. It also reduces manual handling and speeds up production, easily depositing a tray of muffins in under a minute.” Simon states.

Not only can the Polin Multidrop help with slightly healthier treats it can also help with the current increase in indulgent treats.

“People are relaxing and unwinding with food, using sweet treats as rewarding is nothing new. In this climate, our desire to escape the everyday has grown” Simon quotes.

Imagine the possibilities of having a machine that can be so multipurpose that it can make all your loaf cakes, muffins, meringues, cupcakes and cookies but can also help with your innovation with new products too. Indulgent treats or comfort foods are making a real difference to people during these uncertain times. The Polin Multidrop could extrude a tray bake flapjack ready for you to top with chocolate for example. It could also make luxurious macaroons with ease and consistency across weight and finish, adding a different dimension to your bakery display with the colour and vibrancy only macaroons bring.

It’s not just new and old habits that have changed over the past year, businesses are having to work differently to their usual schedule to make everything come together easier during these unsure times.

As most people are aware, small businesses of all types have struggled through the period of the pandemic. People are trying to support local businesses where possible and as many as 71% stated they would buy food that was locally sourced, even if they couldn’t get everything they needed to support smaller businesses.

Keeping that in mind, investing in improvement of quality, or automating part of your production to ease the load on demand would help massively. From utilising retarder provers to speed production initially for the morning’s delivery pinch points, to increasing capacity of baking with a new oven.

“Anything you can do with a piping bag, the Polin Multidrop can do, but with greater accuracy, consistency and efficiency than the human hand. Picture planning your production, but with effortless speed. It could pipe cake batter into cupcake moulds, then when baked and cooled could pipe the buttercream twist on the top to finish them off. After doing that, it could pipe the batter into muffin moulds, and when all that was finished, could then wire cut some shortbread biscuits or cookies. It is also happy piping meringue nests too or how about some macaroons or tray bakes? Ramping up production with minimal effort and manpower is easy, just let the Polin Jr depositor help you save time, and manual handing by simplifying your work” Simon expresses.

By doing this your local business can provide the products to a high standard & a much higher capacity.

The speed and ease of production using the Polin Multidrop depositor allows you to free up time to spend on innovation and allowing your creativity and imagination a free reign. From trying new products you never had the time to make, or now having the time to try new flavours, having a machine that is so versatile and efficient will add a different dimension to your product range.

As you’re probably aware, panic buying in supermarkets was a big thing post the announcement about the UK’s first lockdown, the baking industry was particularly affected by this. This settled down as we got further into the pandemic, but one thing that has become clear, that is that people are more likely to buy products with sealed packaging and this is most likely to continue. Hygiene has shot up to the top of consumers’ priorities.


By having a Polin Multidrop gives you time you never had before, this can be used for expanding your products, creating stand out packaging or just making more of your loved products. The opportunities are much bigger than you could ever think.